Zahnärzte Zentrum Dortmund: a website with bite

Challenge

Zahnärzte Zentrum Dortmund looks after patients at three locations. The previous online presence did not reflect the practice’s ambition and made it hard for prospective patients to orient themselves quickly and book appointments.

What was needed was a presence that builds trust, shows the team and services transparently and makes the path to booking an appointment as simple as possible — across all three locations and without content maintenance becoming a permanent task.

Solution

At the core was the development of a distinctive corporate identity. A harmonised concept of imagery, colours, typography and design elements now shapes the practice’s brand.

The new website convinces visually and functionally: it adapts to all devices and seamlessly integrates services such as online appointment booking, creating a direct connection between patients and the three locations. The qualified practice team and the services are presented transparently so visitors quickly gain a comprehensive overview.

As a basis we chose an open-source content management system with which content can be kept up to date without great effort — important for a practice that wants to focus on treatment, not on technology.

In addition, we designed print materials that round off the digital offering and make important information available in physical form too. Digital and analogue presence thus follow the same clear line.

Collaboration & delivery

A dental practice lives from trust, and trust often arises before the first appointment — on the website. Our focus was therefore on presenting the team and services transparently and approachably. Those who feel well informed and oriented in advance come to treatment with a better feeling.

Online appointment booking was more than a feature. Across three locations it ensures that patients easily find a suitable appointment while relieving the practice team of phone effort. A well-made digital process saves time on both sides.

By choosing an open-source content management system, we kept the practice capable of acting in the long term: content can be kept up to date without great effort and without specialist knowledge for every change. The presence thus stays alive instead of ageing over time. For a growing practice with several locations this is an important factor: the website can grow with the centre, and new services and team members find their place without hurdles.

Result

Zahnärzte Zentrum Dortmund now presents itself with a coherent appearance that makes the practice unmistakable and improves the patient experience.

Online appointment booking eases access across all locations, the transparent presentation of team and services builds trust — a solution that works in the practice’s everyday life as well as for its patients.