Pantone Colori Ticino: a digital window into the colours of Ticino

Challenge

Ticino is diverse — in landscape, culture and atmosphere. Making this diversity tangible in a single campaign, without reducing it to pretty pictures, was the central challenge.

Ticino Turismo wanted to offer visitors more than a classic landing page: an immersive experience that sparks the desire to discover the region itself — and that cleanly integrates the demanding visual elements of the partner agency.

Solution

We conceived the landing page as an interactive experience that delights through captivating content formats, carefully chosen colour palettes and varied interaction options. Through the colours of Ticino, visitors set out on a journey of discovery in which each colour stands for unique offers and experiences.

A special feature is the link to Spotify playlists that make the soundscapes of Ticino audible — an interplay of visuals and acoustics that lets the region be experienced multisensorily and makes visitors linger longer.

One challenge lay in integrating the demanding visual elements of the partner agency Zimmermann Communications. Our answer was a thoroughly responsive website that offers a smooth and appealing user experience on every device.

Instead of merely claiming diversity, we made it the navigation concept: the colour worlds are not decoration but signposts through the offers of Ticino. Exploration itself thus becomes the content of the campaign.

Collaboration & delivery

A tourism campaign has to delight before it informs. We therefore thought of the landing page not as a collection of facts but as an experience: colour, movement and sound guide visitors through Ticino long before they decide on a concrete offer. Emotion comes first, information follows.

The link to Spotify playlists was a deliberate step beyond the visual. A region can be not only seen but also heard — and it is precisely this interplay of visuals and acoustics that makes a digital experience more tangible and memorable than images alone.

Technically, the challenge lay in integrating the demanding visual elements that Zimmermann Communications contributed. Our task was to transfer this elaborate content into a thoroughly responsive website that stays fluid and appealing on every device — a typical example of our work in the Swiss market. Pantone Colori Ticino thus stands for our ambition to make tourism communication not just beautiful but tangible — and to turn visitors into fellow travellers on a digital discovery.

Result

The result is a vibrant mix that invites exploration and highlights the diversity of Ticino in all its facets.

The campaign opens a gateway to a region — an invitation to dream, discover and experience that combines digital innovation with the touristic appeal of Ticino.