Kinderlachen: a digital home for a children’s charity

Challenge

Kinderlachen helps sick and disadvantaged children in Germany, Austria and Switzerland. An organisation like this lives from trust, visibility and an easy way to support it.

Over the years the requirements grew: the donation process was to become simpler and more transparent, brand communication sharper, reach larger — and new formats such as an online community and an annual gala digitally viable. What was needed was not a one-off project but support that grows with the organisation.

Solution

In a long-standing partnership we have accompanied Kinderlachen on its digital journey. We developed a donation system and an online shop that simplify the donation process and make it more transparent, and redesigned the website several times to strengthen brand communication and reach.

We implemented concrete measures for social responsibility directly on the website: users can define and track their own donation goals. We support the annual Kinderlachen gala with live streaming, influencer marketing and targeted communication strategies to increase visibility and impact.

With the Kinderlachen Business Club we also created an online community for supporters in Germany, Austria and Switzerland — another building block that binds engagement over the long term.

Our work goes beyond technology and includes the positioning and marketing of the association and its events. Over the years this has not become a loose bundle of individual measures but a coherent digital infrastructure that carries the organisation across its full breadth.

Collaboration & delivery

A partnership over many years has a great advantage: you know each other. We did not have to familiarise ourselves with the organisation anew for every new project but could build on grown knowledge. That made it possible to develop a coherent digital world step by step instead of stringing together isolated individual projects.

The annual gala shows this particularly well. Live streaming, influencer marketing and coordinated communication mesh so that a one-day event unfolds the greatest possible impact. Such formats demand reliability under time pressure — and that is exactly what the infrastructure built up over the years is designed for.

With the Kinderlachen Business Club a cross-border community is added, bringing together supporters in Germany, Austria and Switzerland. For an organisation active across the whole DACH region, that is an important building block to not only spark engagement but bind it lastingly. Over the years a series of individual projects has become a genuine partnership in which digital solutions and the organisation’s goals grow closely together.

Result

Kinderlachen has a digital infrastructure that makes donating easier, makes engagement visible and carries the brand across borders.

From the gala to the community: the solutions help the organisation communicate its concerns effectively and mobilise support — a collaborative relationship that has grown over the years and continues to endure.