Emmentaler AOP: the new international website

Challenge

Emmentaler AOP is a Swiss traditional product with international appeal. The digital presence was to be more than a showcase: an experience world that makes the original Emmentaler AOP tangible worldwide.

The challenge lay in the international orientation — the history and tradition of the cheese were to be told consistently and relevantly across borders and languages, without visitors landing in a generic world version that fits nowhere properly.

Solution

With modern web technologies we developed a platform that tells the history and tradition of Emmentaler AOP through modern storytelling, appealing imagery and intuitive user guidance. From the production process to direct access to village dairies and online shops, a deep engagement emerges.

In close collaboration with Zimmermann Communications, we designed a design that stands out through animations and responsive programming. An extensive recipe database and in-depth articles offer rich content.

Multi-stage user tests before launch ensured that the site meets visitors’ needs and convinces at the decisive points — assumptions were tested before they went into live operation.

Via geotargeting, visitors are guided through the site in their local language so that content is relevant and specific. The result is a presence that appears globally consistent and at the same time feels right for each country.

Collaboration & delivery

An international website is not an enlarged national presence. A traditional product like Emmentaler AOP is perceived differently in different countries — what is obvious in one market must first be explained in another. Geotargeting in the local language was therefore not a technical gimmick but a prerequisite for relevance.

Before the site went live, we did not believe assumptions but tested them. Multi-stage user tests showed what visitors actually search for and where they hesitate. These insights flowed directly into the final design — an approach that makes wrong decisions visible before launch instead of noticing them only in operation.

In the collaboration with Zimmermann Communications we combined storytelling, animation and responsive development into a presence that stages tradition in a modern way. For us, the Emmentaler homepage is among the projects that most clearly show our international orientation and our connection to the Swiss market. It stands for the ambition not to let a tradition-rich product gather dust but to make it accessible to a new, worldwide audience. Tradition and digital modernity are not opposites here but two sides of the same carefully maintained brand promise.

Result

The new website makes Emmentaler AOP tangible worldwide and guides visitors through the brand in their own language.

Storytelling, recipe database and geotargeting create a presence that stages tradition in a modern way and enables international connections — a digital home that strengthens the brand across borders.