Caritasverband Dortmund: a digital home with a holistic approach

Challenge

Caritasverband Dortmund carries out wide-ranging social work at numerous locations. Its digital presence no longer did this justice: content had grown over the years, orientation was difficult and the appearance no longer felt contemporary.

The task was demanding because the identity and values of the association had to be preserved while at the same time creating a modern, accessible presence — including the migration of thousands of existing pieces of content without losing history and grown information.

Solution

With a holistic approach we created a new, user-centred website and a comprehensive rebranding. Based on modern techniques and open-source systems, a presence emerged that is technologically up to date and convinces through clear user guidance.

Interactive location maps and individualised content ease access: visitors find locations, discover services and get directly in touch with contacts. More than 20 location landing pages map the regional work, fully responsive for all devices.

We migrated thousands of pieces of content from the old website so that history and services are preserved, and expanded the digital possibilities: features for online donations and a newly designed section for volunteer work open additional ways to involve the community.

The entire website was designed with responsiveness in mind to work optimally on all devices. The focus throughout was on strengthening the association’s corporate identity and bringing its values and goals to the fore, rather than letting technology become an end in itself.

Collaboration & delivery

The real challenge lay in the scale. An association with numerous locations and a long history brings thousands of pieces of content that must not simply disappear. We carefully migrated and restructured this content so that the grown knowledge is preserved and at the same time becomes findable.

With more than 20 location landing pages we mapped the association’s regional work without losing the overview. Interactive location maps and clear user guidance ensure that people seeking help, donors and volunteers quickly find exactly what is relevant to them — a goal that matters especially for a social organisation.

As a Dortmund agency, working for an institution from our own city was a special concern. Beyond the technology, the point was to digitally strengthen the association’s mission so that it reaches more people and support can be mobilised more easily.

Result

Caritasverband Dortmund now has a strong digital presence that conveys its message clearly and reaches more people.

Locations, services and ways to get involved are easier to access; online donations and the volunteer section strengthen the connection to the community. The platform thus sustainably supports the association’s important work and creates additional ways to win support.