Callpoint: rebranding for a leading call centre provider

Challenge

Callpoint is established in the Swiss market but its appearance no longer felt contemporary. The brand was to look more modern, fresher and younger — without losing its substance as a reliable service provider.

At the same time, two business-critical areas had to be strengthened: digital visibility and recruiting. Both depended on a presence that no longer reflected the company’s ambition — and that barely supported measuring the success of marketing activities.

Solution

With a well-thought-out corporate design, we completely transformed Callpoint’s appearance. The redesign runs consistently across all media and creates a recognisable, appealing brand identity.

We aligned the website consistently with good findability in search engines and thereby increased the digital presence. For recruiting, we developed a user-friendly careers page where interested candidates can inform themselves thoroughly and apply easily — a better first impression and a noticeably simpler process.

Via interfaces we connected central company tools such as Google and HubSpot and integrated digital forms and tracking tools for sound success measurement. Marketing activities can now be steered and evaluated more precisely instead of remaining vague.

We did not think of rebranding and technology separately but as one project: the new appearance and the new functions mesh and create a presence that looks modern on the outside and works measurably on the inside.

Collaboration & delivery

A rebranding is always a tightrope walk: the brand should look fresher without losing its grown substance. With Callpoint we took the existing trust as a starting point and modernised the brand carefully instead of reinventing it — so the company stays recognisable yet gains relevance.

The interplay of visibility and recruiting was especially important. A well-found website is of little use if the application process stalls; a strong careers page fizzles out if no one finds it. We brought both strands together so that search visibility and a smooth application path pay into the same goal.

With the connections to Google and HubSpot and the integrated tracking tools, Callpoint also gained the basis to steer marketing not by gut feeling but on traceable data. For a leading provider in the Swiss market, that is a decisive step towards plannable growth. Brand, visibility and a data foundation thus became three levers that together pay into sustainable growth instead of fizzling out individually.

Result

Callpoint now presents itself with a brand that matches the company’s ambition — more modern in appearance, clearer in message, stronger in digital visibility.

The new recruiting section makes hiring easier, the connected tools create the basis for data-driven marketing. Rebranding and technology thus strengthen the relationship with customers and applicants alike — and make the presence future-proof.