Belcall: a new visual and digital face

Challenge

Belcall wanted to position itself as a serious provider in the Swiss telemarketing market. For that it lacked a distinctive, professional brand image — and a digital presence that convinces customers and talent alike.

The task covered the whole spectrum: from brand building through advertising materials to a web presence that is technically clean, easy to find and data-protection-compliant, and that integrates seamlessly into the internal software structures.

Solution

We unfolded the complete corporate identity — from a unique logo that captures the essence of Belcall to the coordination of colours and fonts. The result is a visual language that makes the brand unmistakable.

In addition, we developed digital and physical advertising materials that convey the brand message and stick in the memory. At the core of the project was a modern, search-engine-optimised web presence that convinces on the technical level through clean SEO practices and on the design level through an appealing, cross-device design.

Through the integration of internal software structures and a clear focus on current data protection guidelines, a platform emerged that serves both the acquisition of new customers and the appeal to talent.

We did not treat brand, advertising materials and website as separate trades but as one coherent appearance. The result is a presence that looks consistent across all touchpoints and gives Belcall a clear profile.

Collaboration & delivery

Building a new brand means starting from scratch — and that was exactly the opportunity here. From the logo through the colour and font world to the advertising materials, we could develop an appearance from a single mould, without regard to grown legacy. The result is a presence that is coherent from the start.

On the technical side it was about more than a beautiful website. The integration of internal software structures ensures that the digital presence does not stand alone but is embedded in the company’s workflows. Complemented by clean SEO practices, the website thus becomes an active tool for acquisition and recruiting.

A focus on current data protection guidelines was a given. For a telemarketing provider that works with contact data, a data-protection-conscious presence is not only an obligation but also a signal to customers and applicants — and an example of how we consistently think data protection into the Swiss market. A brand project thus became at the same time proof that a new provider with a clear profile and a clean technical basis can quickly build trust. It is precisely this holistic approach, which brings brand and technology together, that visibly sets Belcall apart from others in the competition.

Result

Belcall now has a distinctive brand image and a digital presence that underlines the company’s position in the Swiss market.

Brand, advertising materials and website mesh and create a coherent appearance — a foundation that supports acquisition and recruiting alike and can grow with the company.